To what extent is design a reflection of the nation and what is national identity?
Working in the field of graphic design, I increasingly wonder why we like certain solutions? There can be no one answer. Nevertheless, I observe certain common things with my customers. Everyone is approximately attracted by the same thing, but something, on the contrary, repels, but here, too, groups of people stand out that can be divided according to the class, origin, level of education, political views, tastes, colloquial dialects, and so on. For example, everyone knows that business is now divided into two large camps, divided for political reasons. But here and there people interact and reason with you in about the same way, despite the obvious difference in views. Surface values seem to be different, but human passions, emotions, and desires become evident in almost all cases of communication with a client. It is interesting to observe some of the customers who still rate the work on the "like it or not like it" principle. Sometimes you think that if you discard the